An article published today on CNN’s Website, entitled "Track What Your Customers Say ABout You" discusses the bad press a small business can get on the internet. For some reason, we made the cut as part of the "bad press."
Small business especially is heavily dependent on favorable testimonials, as I learned when I was starting a small Internet company. Today’s online forums such as AngiesList.com or Yelp.com allow consumers to give a thumbs-up or a thumbs-down to local service providers. Business owners can make positive comments work to their advantage, but negative reviews can create big problems. In just a quick scan of Web sites this morning, I saw a bridal boutique being attacked on Hello-sanfrancisco.com, a VoIP service under siege on Voipreview.org, and a lot of bad press for a jeweler on Georgiabankruptcyblog.com.